In December 2010, I set up thePotentMix. Content writing and social marketing, research, media consultancy, social media training, Google Analytics/Adwords, recruitment marketing and consultancy are all grist to my mill. I also trained all Scotland’s councils to save over £.5M pa on public notice advertising. I publish an occasional and semi-serious personal blog on my website.
Specialties: I is an award-winning copywriter whose work has been short-listed many times (often successfully) for awards, including a RAD (the Blue Riband awards event for the industry). He is also an accomplished researcher, trainer and motivator.